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ABOUT US

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A Better Future for You and Your Loved Ones

At Be Better FG, we think everyone deserves a life plan as unique as them. Our commitment to excellence drives us to go above and beyond. We pride ourselves on being a trusted partner in your financial journey, guiding you with integrity, honesty, and a deep understanding of your needs.

We put focus on educating both agents and customers. We help you to make informed decisions by demystifying the life insurance process. Whether you’re securing your family’s future or looking to grow your career in the insurance field, Be Better Financial Group is here to support you every step of the way.

Andrew K. Lee

Owner of Be Better Financial

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TESTIMONIALS

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What Our
Customers Say
About Us

With over 15 years in the Industry, we know a thing or two about insurance. Don’t take our word for it. Listen to a few of our hundreds of satisfied customers.

Leadership

Meet Our Management Team

Andrew K Lee Business Headshot

Andrew K. Lee

Owner / Managing Broker

John S. Lee

Onboarding Manager

Adam Rios

Head of Hispanic Market

TESTIMONIALS

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What Our Customers Say About Us

See what it means to "Be Better"

  • Simplified, stress-free
    insurance process.

  • Flexible options for
    every need.

  • 15+ Years Experience

  • Personalized, tailored
    insurance solutions.

OUR EXPERTS

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56

Meet Our Team

Andrew K Lee Business Headshot

Owner / Managing Broker

Andrew K. Lee

Onboarding Manager

John S. Lee

Head of Hispanic Market

Adam Rios

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Find Your Professional

(847) 897-8278

We're Here For You

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Adam Rios

Head of Hispanic Market

I come from an immigrant family in Mexico. They came to provide a better life for our family. My grandparents worked hard to provide a better life for my parents, who used that foundation to provide a better life for me. I want to continue this legacy, not only for my family but for yours as well, enabling future generations to thrive. Recognizing the importance of financial education, I pursued a degree in accounting. Witnessing the lack of financial literacy in my community, I felt compelled to address this issue, leading me to join B.B. Financial Group. The firm’s commitment to client education attracted me. Our personalized strategies offer invaluable assurance to families. Our vision is to educate our community about the significance of life insurance and retirement planning in achieving our shared goals.

John S. Lee

Onboarding Manager

Being the youngest of three and having lost both parents, it was only a matter of time before transitioning to the financial services industry. Spending the last six years chasing the so-called “American Dream,” I worked the traditional corporate route. After reviewing my brother’s plan to disrupt the insurance space and considering his years of experience in the industry, I decided to join my brother’s agency with the mindset that family is everything. Moving forward, my role at the firm is to provide excellent service and support to both agents and clients. I look forward to working with you all.

Andrew K Lee Business Headshot

Andrew K. Lee

Owner / Managing Broker

Growing up in a cultural household in the Midwest and being raised by conservative parents, the insurance industry was not something I had intended to be a part of. However, at some point in our lives, I believe we all reach a crossroad that alters our anticipated trajectory. For me, that change and introduction occurred back in 2015 when I embarked on a promising career in the financial services industry at a Fortune 100 firm. However, while working for a captive agency, I quickly learned about the limitations of growth for both agents and clients. Building a practice while also caring for sick parents, I truly embraced the importance of both financial literacy and the significance of protecting our loved ones. Yet, I found myself at another crossroad, which marked the inception of B.B. Financial Group. The idea was to mold professionals to better serve our clients so that we could reintroduce transparency to our industry. I aimed to continue providing service for current and future clients while building an agency that embodies the belief that we are striving to “be better.”